E-Commerce Platform Redesign
A comprehensive redesign of an e-commerce platform focused on improving user experience and increasing conversion rates.
Research & Discovery
January 2024User Research & Problem Definition
Conducted comprehensive user research to understand the core problems and pain points that users face in their daily workflow.
- User interviews with 15 target users
- Competitive analysis of existing solutions
- User journey mapping and persona development
- Problem statement refinement
- Stakeholder alignment and requirements gathering
Design & Prototyping
February 2024Design System & Wireframes
Developed a comprehensive design system and created wireframes to establish the foundation for the user interface.
- Design system creation with component library
- Low-fidelity wireframes for all key flows
- User flow diagrams and information architecture
- Interactive prototypes for user testing
- Design token system for consistency
Testing & Iteration
March 2024User Testing & Design Refinement
Conducted multiple rounds of user testing to validate design decisions and iterate based on user feedback.
- Usability testing with 8 participants
- A/B testing for key interaction patterns
- Accessibility audit and improvements
- Performance optimization and technical feasibility
- Final design refinements based on feedback
Implementation & Launch
April 2024Final Implementation & Launch
Collaborated with development team to implement the final design and launched the product to users.